What can social media have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become a growing channel for marketing in recent years, most companies haven’t yet begun to benefit from the potential of it. This is especially important if you are investing in SEO. Although the benefits of social media are not immediately obvious, they are crucial to SEO help. Here are five reasons why social media is crucial for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major تصميم مواقع شركات search engines have been using online conversations in their ranking algorithms for a long period of time. Whenever people tweet, like, comment or share the content it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. It’s a method of determining what content is popular with users over what their automated algorithm determines to be of good quality. If an article receives a lot of social interaction, it can be instantly indexed.
2) Link Building
There are no more days of asking for websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to link build the traditional way: create good quality content that is pertinent. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an “unnatural” link building method? Social media is your answer. Social media can help you put your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. They will also be able to share your content with their networks and increase the reach of your content.
3.) Content Amplification
You can make all the top-quality content you like however it will not gain any traction without amplifying it. Email marketing can be an effective method to increase the reach of your content but it’s only going to get to those on your marketing list. Social media can help you connect with new audiences through your content. If you publish your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. This will cause them to spread the word to their networks and increase your reach. As a result, you get an abundance of relevant traffic, inbound links, social signals and brand awareness These are all utilized by search engines to assess the quality of the content.
content amplification lifecycle
4) Brand Awareness and Signals
Brand identity and awareness can tell search engines many things about the quality of your website and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and amplifies the quality of your content. Google refers to this as co-citation. These co-citations can be built by using social media to boost Google’s trust and help with branded searches.
5.) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now show up in results pages for search engines. This allows your business to be listed in search results on branded queries that are not exclusive to your site. It gets even better. Individual tweets on Twitter were once indexed and shown in search results, too – enabling another way for your website to be ranked in the search results. This was just temporary for a couple of months before Google decided to discontinue it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
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