Many companies find themselves at a crossroads when they decide to run customer loyalty programs, brand loyalty programs, channel loyalty programs, or influencer loyalty programs. The dilemma they often face is, “whether to create loyalty programs in-house or delegate them to the experts?” Some choose the former, which requires them to hire a dedicated team of IT experts, invest considerable time and resources, and build loyalty programs from the scratch. While some choose the latter, and by joining hands with the right loyalty solution providers they leverage Saas-based loyalty programs to their advantage. SaaS-based solutions are extremely cost-effective, robust, flexible, and easy to handle, which makes them among the fastest-growing segments in the IT sector. As per data published by BMC Software, a Houston-based reputable IT services, consulting, and enterprise software provider, nearly 70 percent of small businesses around the globe use SaaS platforms for their agility and scalability. At LoyaltyXpert, we provide best-in-class SaaS-based loyalty platforms for all sizes of businesses and help them create high-quality loyalty programs for their customers, channel partners, and influencers. In this blog post, we have discussed various aspects of in-house loyalty platforms versus SaaS-based platforms and which one is better for your business. An analysis of in-house […] read more