Native ads are a type of advertising that appears on desktop or mobile browsers, displayed on platforms that feature similar content. This advertising technique is favored by many businesses for generating leads for their brand. These ads can be seen on various websites and social media platforms such as Facebook, YouTube, Instagram, and more. Although it resembles content marketing, it is a different approach. B2B Native Advertising is in high demand and comes in various types.
Paid Social:
Paid social native ads are a form of advertising where a brand buys ad space on social media platforms such as Instagram, YouTube, and Facebook, and displays them as posts. These posts are labeled as “sponsored” or “promoted.”
Paid Search:
It may come as a surprise to you, but the search results you see on Google and Bing can be considered as paid search native ads. These ads have a significant impact on the visibility and reach of brands and sponsors through organic searches.
Paid Discovery:
Paid discovery ads are often seen on content discovery platforms such as Outbrain, Taboola, or Revcontent. These ads appear as sponsored content alongside organic content recommendations. Discovery networks are a great example of platforms where paid discovery ads can be found.
Leave a Reply