Google Analytics: What is it? A web analytics service called Google Analytics provides data and basic analytical tools for marketing and search engine optimization (SEO) requirements. The service is accessible to everyone with a Google account and is a component of the Google Marketing Platform. What is the process of Google Analytics? Google Analytics uses page tags to collect user information from each website visitor. A JavaScript page tag is present in every page’s code. This tag is activated by each visitor’s web browser, gathering information and sending it to a Google data-collecting server. Then, Google Analytics may monitor and present data such as user numbers, bounce rates, typical session lengths, sessions by channel, page visits, goal completions, and more using customizable reports. Google offers a variety of data analytics tools, including Google Analytics, Google Tag Manager, and Google Data Studio. Tools for managing, visualizing, integrating, storing, sharing, and presenting data from Google Data Analytics have special capabilities. Continue reading to learn more about Google and other data Analytics tools with a data analytics course, right away! The following are the top 8 Google Data Analytics tools: Internet Analytics: One of the most popular Google Data Analytics tools is Google […]
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